Gabriela Birnfeld Kurtz is a professor in the School of Social Communication - FAMECOS at Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil. She is a member of IDEAR (Interdisciplinary Lab of Entrepreneurship and Innovation), also at PUCRS. Kurtz has a Master’s degree in Social Communication from PUCRS, and is a PhD student in Communication and Information at the Federal University of Rio Grande do Sul (UFRGS). Besides teaching, Kurtz has experience in Digital Marketing, SEO, Analytics and Project Managing. Her academic work mainly focuses in cyberculture, games and symbolic violence.